In October 2022, the Canadian BDS Coalition joined the Palestine call to #BoycottZara after Canadian-Israeli Joey Schwebel, the chair of the Israeli franchisee for Zara, hosted right-wing MK Itamar Ben-Gvir for a political gathering leading to calls from Palestinians in historic Palestine (1948) to call for #BoycottZara, including burning of Zara clothing they own.
In early December 2023, Zara found itself being boycotted for a new advertising campaign that some people felt was insensitive to Gaza. Actions across Canada and around the world at Zara stores voiced upset.
Activists sprayed red paint on the doors of a Zara store in Montreal after its promotional campaign for a new collection was widely criticized for downplaying the suffering of Palestinians in Gaza. pic.twitter.com/4EWGeIS4bz
— Quds News Network (@QudsNen) December 11, 2023
Mocking the genocide of 2.3 million civilians is as cheap as your clothes. PR stunts should never cross the line of humanity. Let it serve as a lesson to all supporters of genocide-expect the Starbucks and Zara treatment. pic.twitter.com/T0snumIos2
— Toronto4Palestine (@Toronto4P) December 12, 2023