In October 2022, the Canadian BDS Coalition joined the Palestine call to #BoycottZara after Canadian-Israeli Joey Schwebel, the chair of the Israeli franchisee for Zara, hosted right-wing MK Itamar Ben-Gvir for a political gathering leading to calls from Palestinians in historic Palestine (1948) to call for #BoycottZara, including burning of Zara clothing they own.
In early December 2023, Zara found itself being boycotted for a new advertising campaign that some people felt was insensitive to Gaza. Actions across Canada and around the world at Zara stores voiced upset.