In the relentless pursuit of convenience, tech giants often ask us to look the other way, to ignore the troubling realities behind the services we use. Uber’s latest venture, a partnership with Israeli drone delivery company Flytrex, is a stark example. On September 18, 2025, Uber Technologies entered into a strategic partnership and investment with the Israeli drone delivery company Flytrex.
The Uber partnership with Flytrex is the militarization of our daily lives, the whitewashing of military technology, and our unwitting complicity in a system of oppression, violence, and genocide. It is a partnership that demands a decisive consumer boycott.
From Battlefield to Backyard: The Flytrex Connection
Flytrex, an “israeli” startup based in Yafa (Tel-Aviv), presents itself as a pioneer in the future of logistics, using autonomous drones to deliver everything from groceries to fast food. However, a closer look at its origins and leadership reveals a deeply troubling lineage that is all too-common of israeli tech companies.
Flytrex was founded by Yariv Bash and Amit Regev (military intelligence), both veterans of the Israeli Defense Occupation Forces. Bash was also the founder of Mahanet (an Israeli military technology creativity camp). The IOF is the same military that uses drone technology to surveil, target, and kill Palestinians in Gaza, West Bank and rest of the occupied territories. The Flytrex founders’ military service underscores a culture where expertise in military drone technology is seamlessly transferred to the commercial sector. This is not a coincidence; it is a feature of Israel’s tech ecosystem, where the line between military innovation and civilian application is intentionally blurred.
This blurring of lines is a concept known as “dual-use” technology, and Flytrex is a textbook case. The same core technology that allows a drone to precisely drop a burrito on your lawn can be—and in Israel, is—used for military operations. The sensors, navigation systems, and autonomous flight software are fundamentally similar. By integrating Flytrex into its platform, Uber is not just adopting a delivery method; it is normalizing and financially supporting a technology sector that is intrinsically linked to the Israeli war machine.
The DoorDash Precedent and the Uber Expansion
Flytrex is not new to the American market. The company previously partnered with DoorDash for limited trials and later expanded in the Dallas-Fort Worth metro region. The initial foray should have been a red flag, but it went largely unnoticed by the public. Uber’s decision to scale this partnership brings the issue to the forefront, leveraging its massive user base to mainstream a technology with blood on its circuits.
Uber’s move signals a dangerous normalization. It asks consumers to accept, without question, that drones developed in a context of military occupation are a harmless convenience and pose no ethical dilemmas and no future threat to public safety.
Follow the Money: Investors Tied to the Military
The web of complicity extends beyond the founders. Flytrex is backed by investors with direct ties to the israeli military and security apparatus.
Flytrex has been supported by OurCrowd, one of Israel’s most prominent venture capital platforms. OurCrowd is a vocal champion of the Israeli tech industry and actively invests in a wide range of security and dual-use companies. It also launched a $50 million Israel Resilience Fund for startup “directly affected by the war or developing solutions related to it”.
Furthermore, Flytrex has received significant grants from the Israel Innovation Authority, a government agency whose explicit mission is to strengthen Israel’s technological and economic prowess. This means that taxpayer money from the israeli state is used to fund and develop Flytrex’s technology.
This financial backing means that every dollar funneled into Flytrex — including through its partnership with Uber — enriches and reinforces a network deeply intertwined with the zionist state and its military-industrial complex which is deployed against Palestinians and Palestinian solidarity groups.
Not Just a Consumer Choice
As the zionist entity continues to use military drones to enforce its blockade and conduct ethnic cleanising in Gaza and the West Bank, resulting in the deaths of hundreds of thousands of Palestinians, we cannot afford to be willfully ignorant. The convenience of a drone-delivered meal is not worth the cost of being complicit in the israeli campaign of genociding the Palestinian people.
Uber’s partnership with Flytrex is a blatant attempt to launder the reputation of a military-linked company through the veneer of everyday consumer tech. It is an insult to the victims of israeli military drone strikes and a betrayal of any pretense of ethical corporate responsibility.
The Path Forward: Boycott and Demand Change
The path forward is clear: we will not accept the militarization of our daily lives. One of the most powerful tool at our disposal is a collective boycott.
- Boycott Uber Eats and the Uber platform. Delete the app and use alternative services.
- Publicly call out Uber on social media. Demand they sever ties with Flytrex and explain how such a partnership aligns with any credible ethical standards.
- Educate your friends and family. Share this information and break the illusion of harmless innovation.
This is more than a protest against a single company; it is a stand against the growing and insidious merger of military technology and civilian life. Our convenience should not be built on the rubble of Palestinian homes, and lives. Our food deliveries should not be powered by technologies used to inflict death, suffering, and mass starvation.